Jay Kimelman

"Automation should empower people, not replace them."

With over a decade of experience in accounting, tax, and automation, I specialize in helping ecommerce businesses optimize their financial operations. As the leader of High Rock Accounting’s eCommerce practice, I’ve worked with seven- and eight-figure brands to implement scalable accounting systems, manage sales tax compliance, and improve profitability. My expertise extends beyond traditional accounting—I bridge the gap between finance and technology by leveraging automation tools like Make.com, Zapier, and AI-driven solutions. My work includes advisory services for cash flow planning, tax strategy, and inventory management, ensuring that ecommerce entrepreneurs make data-driven decisions to scale their businesses efficiently. I also lead The Practice Playbook and On the Rocks Ecommerce Hour podcasts, sharing insights on firm growth, automation, and tech adoption.

Background as a Financial Educator

I’ve built my career on making complex financial concepts accessible to ecommerce entrepreneurs and accounting professionals. Through webinars, podcasts, and workshops, I teach businesses how to streamline accounting workflows, optimize cash flow, and navigate sales tax compliance. My educational content is designed to be actionable and technology-driven, empowering business owners to implement strategies that improve profitability. Whether speaking at industry events or leading training sessions, my focus is on bridging the gap between finance and automation for modern businesses.

Relevant Qualifications and Credentials:

• Certified Zapier Expert

• Certified Make.com Expert

• Xero Certified Advisor

• Ecommerce Accounting & Tax Specialist

• Extensive experience in Xero and ecommerce integrations

• Xero MVP 2016

• Multiple Winner of Top 50 Cloud Accountants

• Author: Efficient Accounting with Xero

Approach to Training

I take a hands-on, real-world approach to financial education, blending automation, technology, and advisory insights to deliver practical solutions. My training goes beyond theory—I guide professionals through real-life applications, showing them how to implement automation tools to save time and improve accuracy. I believe in using no-code and AI-powered solutions to enhance financial processes without adding complexity. My approach is interactive, incorporating case studies, live demonstrations, and Q&A sessions to ensure participants leave with tangible strategies they can implement immediately.

Key Training Topics and Skills

• Ecommerce accounting & tax strategy

• Sales tax compliance and nexus management

• Cash flow forecasting and profit optimization

• Automation for accounting workflows (Zapier, Make.com, AI tools)

• Inventory management and landed cost calculations

• Advisory services for accountants and bookkeepers

• System integrations (Xero, Shopify, Amazon, Airtable, etc.)
  

Specialized Professional Services

• Ecommerce accounting, tax planning, and CFO services

• Sales tax compliance and nexus management for online sellers

• Automation consulting for accounting firms and ecommerce businesses

• Custom workflow automation (lead gen, content repurposing, accounting processes)

• Training and implementation of cloud accounting and automation tools

Software, Tools, and Processes Proficiency

• Accounting & Ecommerce: Xero, A2X, Dext, Shopify, Amazon Seller Central, Walmart Marketplace

• Automation & No-Code Tools: Make.com, Zapier, Airtable, ChatGPT, Claude, Perplexity

• Project & Content Management: Airtrable, Notion, Systeme.io, Google Workspace, Microsoft 365

• Marketing & CRM: ManyChat, ConvertKit, ActiveCampaign, LinkedIn automation tools

Notable Collaborations and Professional Affiliations:

• Host of The Practice Playbook and On the Rocks Ecommerce Hour podcasts

• Speaker at industry events on automation, advisory services, and ecommerce accounting

• Partnerships with leading ecommerce and accounting technology providers

Ready to up-level your business skills? Submit an inquiry to explore customized training from our experts, tailored to your unique business needs!

Popstart Educator | Xero Certified Advisor